At Smile, our mission is simple: to lift others up.
The mountain does the same. At Sundance, the peak rises 8,250 feet above sea level—a place where the air feels clearer, the mind feels freer, and the soul feels lighter. It’s more than elevation; it’s inspiration.
That’s what The Smile Shirt was created to do—lift people higher in spirit. It’s more than fabric. It’s a symbol of joy, connection, and possibility. When someone wears The Smile Shirt, they’re not just putting on a piece of clothing—they’re carrying a movement that uplifts others everywhere it goes.
Now picture this: skiers and riders lifting to the top of Sundance Mountain, wearing The Smile Shirt as a badge of positivity. Filmmakers and festival-goers repping it in town, sharing the message that anything is possible. The energy of Sundance and the mission of Smile, woven together in one powerful collaboration.
A Sundance x Smile World collab could mean:
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A limited-edition Sundance Smile Shirt drop—fashion inspired by the mountain and its creative spirit... Potentially, the dedicated "Dingo Red Anything Is Possible Smile Shirt" to help keep the snowboard legends vibe alive forever!
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A Smile Lift Day, where The Smile Shirt is your pass to experience the mountain.
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A partnership that uplifts community through fashion, culture, and shared experiences.
At 8,250 feet, you see the world differently. The Smile Shirt was designed for that same shift in perspective—to remind us that when we lift each other up, we all rise higher.
Sundance x Smile World potential collaboration in the air! Stay tuned!!! :)
The Smile Shirt.
Together, we lift others up.
Check out video now:
IF YOU BUY THE SHIRT BEFORE THE ACTIVATION, YOU WILL STILL BE GRANTED THE PERKS SUNDANCE THROWS IN... Click here to order yours today
:)